{"id":8660,"date":"2023-10-12T12:25:25","date_gmt":"2023-10-12T04:25:25","guid":{"rendered":"https:\/\/www.ruten.com.tw\/help\/?p=8660"},"modified":"2023-10-12T12:25:46","modified_gmt":"2023-10-12T04:25:46","slug":"%e9%97%9c%e8%81%af%e5%bb%a3%e5%91%8a%e6%9c%8d%e5%8b%99%e7%b4%84%e5%ae%9a%e6%a2%9d%e6%ac%be","status":"publish","type":"post","link":"https:\/\/www.ruten.com.tw\/help\/member\/8660\/","title":{"rendered":"\u95dc\u806f\u5ee3\u544a\u670d\u52d9\u7d04\u5b9a\u689d\u6b3e"},"content":{"rendered":"\n

\u6b61\u8fce\u6703\u54e1\u4f7f\u7528\u9732\u5929\u5e02\u96c6\u6240\u63d0\u4f9b\u7684\u5404\u9805\u670d\u52d9\uff1b\u5728\u6703\u54e1\u8a2d\u5b9a\u53ca\u4f7f\u7528\u95dc\u806f\u5ee3\u544a\u670d\u52d9\u524d\uff0c\u8acb\u6703\u54e1\u5148\u8a73\u7d30\u95b1\u8b80\u4ee5\u4e0b\u670d\u52d9\u689d\u6b3e\uff1a<\/p>\n

\u672c\u670d\u52d9\u689d\u6b3e\u7684\u76ee\u7684\uff0c\u662f\u70ba\u4e86\u4fdd\u8b77\u300c\u9732\u5929\u5e02\u96c6\u570b\u969b\u8cc7\u8a0a\u80a1\u4efd\u6709\u9650\u516c\u53f8\u300d\uff08\u4ee5\u4e0b\u7c21\u7a31\u9732\u5929\u5e02\u96c6\uff09\u4ee5\u53ca\u6703\u54e1\u7684\u5229\u76ca\uff0c\u7576\u6703\u54e1\u5728\u9732\u5929\u5e02\u96c6\u9032\u884c\u8a2d\u5b9a\u3001\u8cfc\u8cb7\u6216\u4f7f\u7528\u95dc\u806f\u5ee3\u544a\u670d\u52d9\uff08\u4e0b\u7a31\u672c\u670d\u52d9\uff09\u884c\u70ba\uff0c\u5373\u8996\u70ba\u6703\u54e1\u4e8b\u5148\u5df2\u7d93\u77e5\u6089\u3001\u8a73\u95b1\u4e26\u540c\u610f\u4ee5\u4e0b\u689d\u6b3e\uff1a<\/p>\n

    \n
  1. \u9664\u672c\u670d\u52d9\u689d\u6b3e\u6240\u7d04\u5b9a\u4e4b\u5167\u5bb9\u5916\uff0c\u95dc\u65bc\u95dc\u806f\u5ee3\u544a\u4e4b\u5df2\u516c\u4f48\u53ca\u5c07\u4f86\u53ef\u80fd\u516c\u4f48\u4e4b\u4f7f\u7528\u898f\u7bc4\u3001\u8fa6\u6cd5\u3001\u8655\u7406\u539f\u5247\u3001\u653f\u7b56\u3001\u53ca\u76f8\u95dc\u670d\u52d9\u8aaa\u660e\u7b49\uff0c\u5747\u70ba\u672c\u670d\u52d9\u689d\u6b3e\u7684\u4e00\u90e8\u4efd\uff1b\u6703\u54e1\u9664\u9808\u540c\u610f\u4e26\u9075\u5b88\u672c\u6587\u4ef6\u6240\u7d04\u5b9a\u4e4b\u5167\u5bb9\u5916\uff0c\u4e26\u61c9\u540c\u610f\u4e26\u9075\u5b88\u8a72\u7b49\u5df2\u7d93\u516c\u4f48\u53ca\u5c07\u4f86\u53ef\u80fd\u516c\u4f48\u4e4b\u4f7f\u7528\u898f\u7bc4\u3001\u8fa6\u6cd5\u3001\u8655\u7406\u539f\u5247\u3001\u653f\u7b56\u3001\u53ca\u76f8\u95dc\u670d\u52d9\u8aaa\u660e\u3002<\/li>\n
  2. \u6703\u54e1\u540c\u610f\u4e26\u77ad\u89e3\u65bc\u8cfc\u8cb7\u53ca\u4f7f\u7528\u672c\u670d\u52d9\u6642\uff0c\u95dc\u806f\u5ee3\u544a\u4e4b\u6295\u653e\u689d\u4ef6\uff08\u5305\u542b\u4f46\u4e0d\u9650\u65bc\u6295\u653e\u671f\u9593\u8d70\u671f\u3001\u51fa\u50f9\u3001\u52a0\u6b0a\u3001\u6295\u653e\u9810\u7b97\u3001\u5546\u54c1\u985e\u5225\u53ca\u672a\u4f86\u9732\u5929\u5e02\u96c6\u53ef\u80fd\u63d0\u4f9b\u4e4b\u5176\u4ed6\u6295\u653e\u689d\u4ef6\u7b49\uff09\u5c07\u7531\u6703\u54e1\u81ea\u884c\u8a2d\u5b9a\uff0c\u9732\u5929\u5e02\u96c6\u50c5\u4f9d\u6703\u54e1\u4e4b\u8a2d\u5b9a\u53ca\u5176\u4ed6\u4f7f\u7528\u8005\u4e4b\u700f\u89bd\u884c\u70ba\uff0c\u65bc\u9732\u5929\u5e02\u96c6\u7db2\u7ad9\u4e2d\u4e4b\u7279\u5b9a\u7248\u4f4d\u6216\u9801\u9762\u66dd\u5149\u95dc\u806f\u5ee3\u544a\uff0c\u66dd\u5149\u95dc\u806f\u5ee3\u544a\u4e4b\u4f4d\u7f6e\u4f9d\u9732\u5929\u5e02\u96c6\u5be6\u969b\u63d0\u4f9b\u4e4b\u7248\u4f4d\u6216\u9801\u9762\u70ba\u6e96\u3002<\/li>\n
  3. \u6703\u54e1\u540c\u610f\u4e26\u77ad\u89e3\uff0c\u9732\u5929\u5e02\u96c6\u6703\u76e1\u529b\u7dad\u8b77\u672c\u670d\u52d9\u4e4b\u6b63\u5e38\u904b\u4f5c\u3002\u9732\u5929\u5e02\u96c6\u4e0d\u4fdd\u8b49\u672c\u670d\u52d9\u6c38\u9060\u5b89\u5168\u3001\u6c92\u6709\u932f\u8aa4\uff0c\u6216\u6c38\u9060\u4e0d\u6703\u767c\u751f\u4e2d\u65b7\u3001\u5ef6\u9072\u6216\u4e0d\u5b8c\u5584\u4e4b\u60c5\u6cc1\u3002<\/li>\n
  4. \u6703\u54e1\u540c\u610f\u4e26\u77ad\u89e3\uff0c\u6703\u54e1\u6240\u8a2d\u5b9a\u4e4b\u300c\u52a0\u6b0a\u767e\u5206\u6bd4\u300d\uff08\u5373\u52a0\u6b0a%\u6578\uff09\uff0c\u52a0\u6b0a\u767e\u5206\u6bd4\u6108\u9ad8\uff0c\u6108\u5bb9\u6613\u65bc\u7279\u5b9a\u7248\u4f4d\u6216\u9801\u9762\u4e2d\u66dd\u5149\u65bc\u6709\u76f8\u95dc\u700f\u89bd\u884c\u70ba\u4e4b\u4f7f\u7528\u8005\uff0c\u4f46\u4e0d\u4ee3\u8868\u6240\u8a2d\u5b9a\u95dc\u806f\u5ee3\u544a\u4e4b\u66dd\u5149\u5148\u5f8c\u9806\u5e8f\uff0c\u4ecd\u6709\u53ef\u80fd\u56e0\u6703\u54e1\u4e4b\u520a\u767b\u5546\u54c1\u4e4b\u65b9\u5f0f\u3001\u7fd2\u6163\u6216\u8a08\u5206\u5f71\u97ff\u95dc\u806f\u5ee3\u544a\u4e4b\u66dd\u5149\u5148\u5f8c\u9806\u5e8f\uff0c\u9732\u5929\u5e02\u96c6\u4e0d\u4fdd\u8b49\u95dc\u806f\u5ee3\u544a\u4e4b\u66dd\u5149\u5148\u5f8c\u9806\u5e8f\u3002<\/li>\n
  5. \u6703\u54e1\u540c\u610f\u4e26\u77ad\u89e3\uff0c\u9810\u7b97\u662f\u6703\u54e1\u65bc\u6240\u8a2d\u5b9a\u4e4b\u671f\u9593\u4f7f\u7528\u672c\u670d\u52d9\u4e4b\u7e3d\u9810\u7b97\uff0c\u4f46\u5be6\u969b\u6536\u53d6\u4e4b\u5ee3\u544a\u8cbb\u7528\u4ecd\u4f9d\u5be6\u969b\u9ede\u64ca\u6578\u8a08\u50f9\u7e3d\u984d\u70ba\u6e96 (\u4f8b\u5982\u6703\u54e1\u9810\u7b97\u8a2d\u5b9a\u70ba500\u5143\uff0c\u4e14\u5df2\u82b1\u8cbb499\u5143\uff0c\u6700\u5f8c\u4e00\u500b\u9ede\u64ca\u662f10\u5143\uff0c\u4f46\u9732\u5929\u5be6\u969b\u6263\u6b3e\u4e26\u4e0d\u6703\u8d85\u51fa\u9810\u7b97)\u3002\u65bc\u6703\u54e1\u9810\u8a2d\u671f\u9593\u5167\uff0c\u5be6\u969b\u9ede\u64ca\u6578\u8a08\u50f9\u7e3d\u984d\u82e5\u5df2\u9054\u7e3d\u9810\u7b97\u4e0a\u9650\uff0c\u5247\u672c\u670d\u52d9\u5c07\u505c\u6b62\u4e0d\u518d\u9032\u884c\u3002\u540c\u4e00\u7b46\u5e02\u96c6\u5546\u54c1\u65bc\u4f7f\u7528\u672c\u670d\u52d9\u671f\u9593\u5167\uff0c\u53ef\u4ee5\u8ffd\u52a0\u8abf\u9ad8\u7e3d\u9810\u7b97\u4e0a\u9650\uff0c\u4f46\u4e0d\u5f97\u4e0b\u4fee\u9810\u7b97\u3002<\/li>\n
  6. \u6703\u54e1\u540c\u610f\u4e26\u77ad\u89e3\uff0c\u8a2d\u5b9a\u6700\u9ad8\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9\uff0c\u5373\u4ee3\u8868\u6703\u54e1\u53ef\u4ee5\u63a5\u53d7\u95dc\u806f\u5ee3\u544a\u88ab\u9ede\u64ca\u6642\u6240\u4ed8\u51fa\u4e4b\u6700\u9ad8\u6210\u672c\u50f9\u683c\uff1b\u5982\u6703\u54e1\u6709\u8a2d\u5b9a\u52a0\u6b0a\u767e\u5206\u6bd4\uff0c\u6700\u9ad8\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9\u4e4b\u6700\u9ad8\u6210\u672c\u50f9\u683c\u5373\u6703\u4e58\u4ee5\u52a0\u6b0a\u767e\u5206\u6bd4\uff08\u4f8b\u5982\u539f\u672c\u8a2d\u5b9a\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9\u70ba1\u5143\uff0c\u7576\u6703\u54e1\u984d\u5916\u8a2d\u5b9a\u52a0\u6b0a\u767e\u5206\u6bd4\u70ba50%\u6642\uff0c\u6703\u54e1\u6240\u8a2d\u5b9a\u4e4b\u95dc\u806f\u5ee3\u544a\u5546\u54c1\u88ab\u9ede\u64ca\u4e86\u4e00\u6b21\u6642\uff0c\u5247\u6700\u9ad8\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9\u70ba1.5\u5143\u3002<\/li>\n
  7. \u672c\u670d\u52d9\u4e4b\u670d\u52d9\u8cbb\u7528\u4ee5\u5546\u54c1\u95dc\u806f\u4e4bCPC\uff08Cost Per Click\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09\u6216\u8a72\u5546\u54c1\u95dc\u806f\u5ee3\u544a\u5be6\u969b\u6392\u540d\u50f9\u683c\u4e58\u4ee5\u5be6\u969b\u9ede\u64ca\u6578\u4e4b\u7e3d\u6578\u8a08\u7b97\u3002<\/li>\n
  8. \u8cfc\u8cb7\u53ca\u4f7f\u7528\u672c\u670d\u52d9\u4e4b\u6703\u54e1\uff0c\u53ef\u81f3\u6211\u7684\u5e02\u96c6\u7db2\u9801\u96a8\u6642\u67e5\u770b\u672c\u670d\u52d9\u4e4b\u6210\u6548\u3002\u6703\u54e1\u540c\u610f\u4e26\u77ad\u89e3\uff0c\u9732\u5929\u5e02\u96c6\u4e26\u4e0d\u4fdd\u8b49\u6703\u54e1\u8cfc\u8cb7\u53ca\u4f7f\u7528\u672c\u670d\u52d9\u4e4b\u6210\u6548\uff0c\u60df\u9732\u5929\u5e02\u96c6\u5c07\u4f9d\u7167\u60a8\u6240\u8a2d\u5b9a\u7684\u5ee3\u544a\u689d\u4ef6\uff0c\u76e1\u53ef\u80fd\u722d\u53d6\u8f03\u597d\u7684\u6210\u6548\uff0c\u4e14\u672c\u670d\u52d9\u6210\u6548\u4ee5\u9732\u5929\u5e02\u96c6\u7db2\u7ad9\u6240\u986f\u793a\u65bc\u6703\u54e1\u4e4b\u6211\u7684\u5e02\u96c6\u7db2\u9801\u4e4b\u6210\u6548\u70ba\u6e96\u3002<\/li>\n
  9. \u6703\u54e1\u540c\u610f\u4e26\u77ad\u89e3\uff0c\u82e5\u672c\u670d\u52d9\u56e0\u6545\u7121\u6cd5\u8cfc\u8cb7\u6216\u4f7f\u7528\uff0c\u9732\u5929\u5e02\u96c6\u4e0d\u8ca0\u64d4\u4efb\u4f55\u8cac\u4efb\u3002<\/li>\n
  10. \u6703\u54e1\u540c\u610f\u4e26\u77ad\u89e3\uff0c\u7d93\u7531\u672c\u670d\u52d9\u6240\u8a2d\u5b9a\u4e4b\u95dc\u806f\u5ee3\u544a\u4e00\u7d93\u9ede\u64ca\uff0c\u5373\u8996\u70ba\u9732\u5929\u5e02\u96c6\u5df2\u5b8c\u6210\u672c\u670d\u52d9\uff0c\u6703\u54e1\u4e0d\u5f97\u4ee5\u4efb\u4f55\u7406\u7531\u62d2\u7d55\u652f\u4ed8\u56e0\u95dc\u806f\u5ee3\u544a\u7d93\u9ede\u64ca\u800c\u6240\u9808\u652f\u4ed8\u4e4b\u8cbb\u7528\uff0c\u5c0d\u65bc\u5df2\u652f\u4ed8\u4e4b\u5ee3\u544a\u8cbb\u7528\u4ea6\u4e0d\u5f97\u8981\u6c42\u9000\u6b3e\u3002<\/li>\n
  11. \u6703\u54e1\u540c\u610f\u4e26\u77ad\u89e3\uff0c\u672c\u670d\u52d9\u50c5\u4fc2\u63d0\u4f9b\u6703\u54e1\u4e00\u500b\u4fbf\u65bc\u6295\u653e\u53ca\u8a2d\u5b9a\u95dc\u806f\u5ee3\u544a\u4e4b\u65b9\u5f0f\uff0c\u672c\u670d\u52d9\u7121\u6cd5\u64d4\u4fdd\u5c07\u9054\u6210\u4efb\u4f55\u5ee3\u544a\u6210\u6548\u6216\u6536\u76ca\u3002\u6703\u54e1\u65bc\u4f7f\u7528\u672c\u670d\u52d9\u524d\uff0c\u61c9\u8a73\u7d30\u95b1\u8b80\u672c\u670d\u52d9\u4e4b\u76f8\u95dc\u8aaa\u660e\u3002<\/li>\n
  12. \u6703\u54e1\u540c\u610f\u4e26\u77ad\u89e3\uff0c\u9732\u5929\u5e02\u96c6\u65bc\u5c65\u884c\u672c\u670d\u52d9\u53ca\u63d0\u4f9b\u6216\u7dad\u6301\u672c\u670d\u52d9\u904b\u4f5c\u4e4b\u76ee\u7684\u7bc4\u570d\u5167\uff0c\u5f97\u5c07\u6703\u54e1\u6240\u63d0\u4f9b\u4e88\u9732\u5929\u5e02\u96c6\u4e4b\u500b\u4eba\u8cc7\u6599\u63d0\u4f9b\u4e88\u5408\u4f5c\u5ee0\u5546\u7b49\u3002\u82e5\u6703\u54e1\u4e4b\u884c\u70ba\u6d89\u6709\u9055\u6cd5\u4e4b\u865e\uff0c\u6703\u54e1\u540c\u610f\u9732\u5929\u5e02\u96c6\u5f97\u5c07\u6703\u54e1\u63d0\u4f9b\u4e88\u9732\u5929\u5e02\u96c6\u4e4b\u500b\u4eba\u8cc7\u6599\u63d0\u4f9b\u7d66\u4e3b\u7ba1\u6a5f\u95dc\u3001\u6cd5\u9662\u3001\u6aa2\u8b66\u6a5f\u95dc\u4ea6\u6216\u662f\u5408\u6cd5\u4e3b\u5f35\u6b0a\u5229\u4e4b\u7b2c\u4e09\u4eba\u3002<\/li>\n
  13. \u672c\u670d\u52d9\u689d\u6b3e\u672a\u898f\u7bc4\u4e8b\u5b9c\uff0c\u6703\u54e1\u540c\u610f\u4ee5\u9732\u5929\u5e02\u96c6\u6703\u54e1\u5408\u7d04\u53ca\u9732\u5929\u5e02\u96c6\u5ee3\u544a\u670d\u52d9\u653f\u7b56\u4e4b\u898f\u7bc4\u70ba\u6e96\u3002<\/li>\n
  14. \u9732\u5929\u5e02\u96c6\u4fdd\u7559\u96a8\u6642\u4fee\u6539\u672c\u670d\u52d9\u689d\u6b3e\u7684\u6b0a\u5229\uff0c\u4fee\u6539\u5f8c\u7684\u670d\u52d9\u689d\u6b3e\u5c07\u516c\u4f48\u5728\u672c\u7db2\u7ad9\u4e0a\uff0c\u4e0d\u53e6\u5916\u500b\u5225\u901a\u77e5\u3002\u5982\u679c\u6703\u54e1\u7e7c\u7e8c\u5728\u9732\u5929\u5e02\u96c6\u8cfc\u8cb7\u53ca\u4f7f\u7528\u672c\u670d\u52d9\uff0c\u5c31\u8868\u793a\u6703\u54e1\u5df2\u7d93\u77ad\u89e3\u3001\u4e26\u540c\u610f\u9075\u5b88\u4fee\u6539\u5f8c\u7684\u672c\u670d\u52d9\u689d\u6b3e\u3002<\/li>\n
  15. \u6703\u54e1\u540c\u610f\uff0c\u672c\u670d\u52d9\u689d\u6b3e\u53ca\u6240\u6709\u5728\u9732\u5929\u5e02\u96c6\u6240\u9032\u884c\u7684\u7dda\u4e0a\u6d88\u8cbb\u6216\u4ea4\u6613\uff0c\u5747\u4ee5\u4e2d\u83ef\u6c11\u570b\u6cd5\u4ee4\u70ba\u6e96\u64da\u6cd5\u3002\u56e0\u672c\u670d\u52d9\u689d\u6b3e\u6240\u767c\u751f\u4e4b\u7cfe\u7d1b\uff0c\u9664\u6cd5\u5f8b\u53e6\u6709\u7d04\u5b9a\u5916\uff0c\u61c9\u4ee5\u53f0\u7063\u53f0\u5317\u5730\u65b9\u6cd5\u9662\u70ba\u7b2c\u4e00\u5be9\u7ba1\u8f44\u6cd5\u9662\u3002<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

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